Majid has been working in research for almost three decades. Majid moved to Vancouver in 1992 as Vice President for a local market research firm. In 1996, Majid started his own advertising research boutique, marketexplorers. The company was a success in the local market and was sold to Ipsos ASI nine years later. At Ipsos, Majid was Senior Vice President, responsible for Ipsos advertising and brand research across Western North America, working with major local and global brands. In 2012, Majid left the corporate world and is currently an independent strategist supporting the work of advertising agencies and clients across some of Western Canada’s largest brands in the areas of packaged goods, social marketing, financial services, technology and telecommunications, not-for-profits and retail.
Majid holds an MBA with specialization in marketing from Concordia University and a Certificate in Advertising from the University of Montreal.